Stade Toulousain
Strategy
Designing an ON & OFFLINE experience before, during and after the match
Strategic recommendation :
- Extend the target from “rugby fans + experts” to “amateurs and compatibles”
- Generate incremental sales by offering a “before-before-after-match” experience, working with each targeted persona
- Rationalize with an annual claim common to all media (corporate and match), in print, digital and field event activation
Expertises :
Marketing consulting, copywriting, graphic design, visual production, street marketing, community management, sourcing innovative solutions
Supports :
4x3m posters, mobile versions, event trucks
Vibrez Stade: a unique experience
Vibrez Stade: a unique experience
Play
Play
will always
will always
make us grow
make us grow
