Eiffage
3D & Motion Design
Produce a film dedicated to safety that allows us to move from a culture of obligation to a culture of adherence
Strategic recommendation :
- Cast a professional actor and adopt a humorous style (with asides in front of the camera) to make it easier to memorize key messages
- Imagine skits on a construction site in progress in order to reveal the importance of respecting the 6 key points in real situations
- Add a motion design layer to highlight the different supports deployed (PPSPS, 6 Capital Points, Stop 5, PPE essentials, welcome book, training passport, etc.)
Expertises :
Marketing advice, copywriting, storyboarding, filming, editing, motion design, artistic direction, sound design
Supports :
Script, storyboard, film
