Les Chemins du Pain
Identity & Signage
Imagining the identity of a brand of 100% artisanal and organic sourdough bakeries, and ensuring its rollout across points of sale.
Strategic recommendation:
- Design an identity in line with the brand’s positioning: sourdough, artisanal & organic bread.
- Select and deploy communication tools suited to their intended use (aprons, vehicle branding, shop business cards) and different points of sale (shops, warehouses, markets, etc.).
- Develop a signage system adapted to traffic flows (expressways, car parks, access points).
Expertises:
Creation of visual identity and logo, Artistic direction, Signage design, Project management, Graphic design and adaptation for different media
An artisan bakery where passion and tradition meet
An artisan bakery where passion and tradition meet
The art
The art
of artisan bread
of artisan bread
between tradition
between tradition
and innovation
and innovation
