Lazare
Strategy, WebDesign & Video Production
Support the association that organizes shared accommodation for homeless people and young professionals in its strategy and content production
Strategic recommendation :
- Adopt a resolutely positive and cheerful approach to communication, without making people feel guilty. Develop video sagas alternating “in-depth reflection” to encourage young professionals to get involved, and “parodies” to create buzz and increase visibility
- Develop unfiltered advocacy on behalf of the poor: direct questions to the Pope, politicians, testimonies on national and local TV and newspapers
- Build fine-tuned Facebook-Instagram audiences (age, location, interests, lookalikes, groups of young professionals, etc.), city by city, to recruit young volunteers
- Valuing successes, without hiding the roommates’ weaknesses
Expertises :
Marketing advice, SMA, Video production, Artistic direction, web design
Supports :
Website, 2 sagas of 3 films
Bringing rich and poor together
Bringing rich and poor together
Living
Living
Together
Together
Simply
Simply
Elter
Video & Print Production
Elter
Present a concrete application of artificial intelligence through a uniquely styled video combining 3D and illustration
Tracto-Lock
WebDesign & Video Production
Tracto-Lock
Design and produce the website and advertising film for the inventor of the first automated towing system
